Profile Optimization Tips
Learn how to create a compelling profile that attracts quality leads and builds trust
1Why Your Profile Matters
Your profile is the first thing potential customers see. A well-optimized profile doesn't just look good — it directly impacts how many leads you receive and how many of those convert into paying clients.
2Choose the Right Profile Photo
Use a clear, professional headshot with good lighting. Avoid logos or group photos. Customers want to see the person they'll be working with. A friendly, approachable smile goes a long way in building initial trust.
3Write a Compelling Tagline
Your tagline appears under your business name in search results. Keep it under 60 characters and make it specific. Instead of "Quality work guaranteed," try "Licensed electrician serving the greater Boston area."
4Craft a Detailed Bio
Your bio should tell your story: how long you've been in business, your areas of expertise, and what makes you different. Aim for 150-300 words. Mention your licenses, insurance, and any specialties that set you apart.
5Showcase Your Best Work
Upload high-quality photos of completed projects. Include before-and-after shots when possible. Add a title and description to each portfolio item explaining what the project involved. Aim for at least 10 portfolio items to maximize your conversion rate.
6Collect Reviews Early
After completing your first few projects, politely ask satisfied customers to leave a review. Reviews are one of the strongest trust signals on the platform. Respond to every review — positive or negative — to show you're engaged and professional.
7Keep Your Profile Updated
Refresh your portfolio, update your services, and adjust your pricing regularly. Active profiles signal to customers — and to our search algorithm — that you're actively taking on new work.